Photography
Whether for use on social media, in printed reports, or to give to outside news agencies, photos can help tell the story of science in a way few other things can.
VideoHow do you get people excited about everyday lab work? Pull back the curtain and use the footage to tell a story in two minutes or less.
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Graphics and Data Visualizations
Sometimes the data is hard to distill down. Infographics and simple data visualizations are key.
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Digital PublicationsThe world is digital, and sometimes that means pushing the envelope on traditionally physical media such as magazines and annual reports.
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Comics and Illustrations
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At Climate.gov, I poked at the lighter side of science to get people engaged by turning climate stats into cartoons for social media.
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HIGHLIGHT: In January 2019, the comic about warming ocean temperatures causing increase snow went viral on twitter and was shared more than 50,000 times. LEARN MORE.
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