Built the social media strategy for the New England Aquarium's newly-formed applied research institute: the Anderson Cabot Center for Ocean Life. In 2018, I grew social media numbers by nearly 200% across all platforms, tripling the number of followers.
HIGHLIGHT: In 2018, I grew social media numbers by nearly 200%, tripling the number of followers. From November 2017 to November 2018, Facebook followers grew by 170%, twitter by 190%, and Instagram by 885%.
INSTAGRAM STORY: An Instagram Story highlighting the Anderson Cabot Center FSET Team. Went out in the field with researchers to collect photo/video/interviews. CLICK HERE.
Led the team on a Facebook Live series featuring the New England Aquarium President and CEO Vikki Spruill. "Harborside Chats" took place monthly on the New England Aquarium Facebook Page. Spruill interviewed a member of the Aquarium staff to highlight the work happening around the institute and across the globe. Also Responsible for content curation for Spruill's Twitter presence (@VikkiSpruill).
Interim social media lead for the New England Aquarium, which had a reach of more than 600,000 followers across all platforms during the period in question. Responsible for driving traffic to the Aquarium gate, coordinating with an agency on weekly sponsored ads, and spreading the Aquarium's conservation and education messages through photo, video, and blog posts.
Social media manager for NOAA Climate's official social media channels. Responsible for development of monthly social media campaigns and image creation and petitioning to highlight the work across the agency.
HIGHLIGHT: Doubled Facebook page followers to more than 100,000 in six months.
SAMPLE CAMPAIGN: Social Media Plan highlight to rollout a new section of the cross-agency U.S. Climate Resilience Toolkit. CLICK HERE.
Not sure how to promote your professional brand on social media? Want tips on utilizing social media campaigns for your office or lab?
Reach out to Emily for an in-person (or virtual) speaking engagement!