This article was published in the May 7, 2012
print edition of Providence Business News
Navigating the world of social media can be tough, especially for small businesses whose time and resources are particularly finite.
As the Internet ingrains itself even further into people’s lives and consumers check reviews, prices and sales online all before stepping foot out of the door, a strong Web presence can be the key to success – so long as business owners don’t get overwhelmed by the options, say social media and marketing specialists.
I'm Emily Greenhalgh, a Boston-based science writer, editor, and illustrator.
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